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People Purpose Planning

People Purpose Planning aims to support arts, cultural and third sector organisations to achieve high performance by focusing on their people, their purpose and the effectiveness of their planning processes.


So, everyone involved in your organisation understands what you do (purpose) and why you do it and you have developed a clear and detailed understanding of the external environment you are operating in (context). With this knowledge what strategic direction are you going to take in order to maximise the impact of the work you do and to get to where you want to be in one, three or five years time?

How clear is the vision of this future state?
If the vision of the future is vague will it be compelling enough to draw you and your stakeholders towards it?
How will you know where you are at on the journey – what are the milestones?
And how will you know when you have got there?

The ability to assert, and build momentum behind, a clear strategic direction – a vivid picture of where you want be in one, three or five years time – is key to effective long term strategic planning. Without it your organisation will likely drift from one initiative to another, responding as best you can to things that happen along the way but with no real sense of direction.

In September 2004 Helix Arts undertook a whole organisation future basing exercise. Future basing is a fun, creative and participatory process that enables teams in organisations to vision the future and map out the steps along the way – the first step in creating an ambitious and realistic strategic plan. Helix Arts staff team and board envisioned where they wanted the company to be by September 2007 – in terms of staffing, finance, programming, profile, etc. – and by March 2007 the company had achieved it’s ambitions in almost every area.

This is just one example of a range of processes I have led in a number of different organisations enabling them to develop a clear strategic direction in order to achieve their mission.